SAN FRANCISCO, California (Reuters) -- Yahoo! said on Wednesday it would acquire Rivals.com, a site for fans of college and high school teams, bolstering the Internet media company's place as the top U.S. sports site in audience terms.
BATAVIA, Ohio (AdAge.com) -- Georgia-Pacific Corp. has consolidated its $60 million toilet-paper and paper-towel advertising account with Omnicom Group's DDB Worldwide, New York, leaving paper-towel incumbent Fallon with a newly awarded Cannes Lion in hand but no client to share it with.
The fate of most car companies has been shifting from sober executives and calculating engineers to rest more on the quirky, creative types who head up design departments. As a result, automobile design is changing dramatically.
As the number of design festivals grows, it's time to ask whether they're really effective for drumming up business and promoting awareness in tomorrow's design capitals.
As hard as you may try, you can only be in one place at a time. Your company brochure, however, can be in many places, helping you influence potential and existing customers. An effective brochure clearly and succinctly outlines what a company is about and what it has to offer. A poorly constructed brochure only confuses, frustrates and chases potential customers into the welcoming arms of the competition.
Working from home can be as or more productive than renting yourself out daily, but only if you have the right equipment.
While a well-appointed home office might not mean the difference between wild success and abject failure, it can go a long way toward saving you time, money and headaches.
